1) The thesis of this essay about simplicity by Donald Norman is:
“Because the people want the features. Because simplicity is a myth whose time has past, if it ever existed.”
2a) “Make it simple and people won’t buy. Given a choice, they will take the item that does more. Features win over simplicity, even when people realize that it is accompanied by more complexity.”
2b) “Marketing rules – as it should, for a company that ignores marketing is a company soon out of business. Marketing experts know that purchase decisions are influenced by feature lists, even if the buyers realize they will probably never use most of the features. Even if the features confuse more than they help.”
2c)“Would you pay more money for a washing machine with less controls? In the abstract, maybe. At the store? Probably not.”
3) In a world driven by technological advancement, people will choose simplicity over complexity.
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